Sellotape® dates back to 1937 when Colin Kininmonth and George Gray coated Cellophane film with a natural rubber resin, creating a 'sticky tape' product, which had been based on a French patent. They registered their product under the name 'Sellotape' and manufacturing soon commenced in Acton, West London.
Sellotape® is the leading brand of clear sticky tape in the UK and a registered trademark in 96 countries worldwide. The brand even has its own entry as a trademark in the Oxford Dictionary.
In the mid 1960's Sellotape® became part of the British packaging and paper conglomerate, Dickinson Robinson Group (DRG). In the late 1980's DRG was broken up and at that point the transformation of Sellotape® began.
In 1990's Sellotape® investment in new plant, systems and above all in the Sellotape® brand followed.
In 2002 Sellotape® was bought by Henkel Consumer Adhesives, part of the largest adhesives company in the world.
Already brand leader
in UK, Ireland, Holland and New Zealand, Sellotape has a strong and growing
position and in South Africa. New distributor partnerships have been forged
in Greece, Lebanon, Malta,
The Philippines and elsewhere.
Major investment has been made in a new Cellulose coating plant in Dunstable UK with new Year 2000 systems, and also has been made in the Auckland, New Zealand plant. Both factories are fully accredited ISO9000 operations.
Sellotape®'s strategic added value in Europe is in marketing, merchandising, distribution and efficient logistics. It is the culture, values and vision of our team which will take the famous Sellotape® brand profitably and successfully into the twenty first century.
Click on the topics
below to find out more.
The Sellotape Company Today | The
History of The Sellotape Company | The
History of Sticky Tape | Sellotape
and The Environment | How is
Tape Made?